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City Introduces New Logomark and Brand To Accompany City Seal

Post Date:06/28/2017

The City of Fairfax has introduced a new logomark and tagline, “Live Life Connected,” to strengthen the city’s identity and help streamline communications imaging for promotional purposes.

Look for special activities and prizes at the roll-out during the Independence Day events July 4.

160808_FC-Logo_Digital Positive.200x200 pixelsThe logomark and “Fairfax City” will be used for economic development, promotional campaigns, marketing, special events, and cultural arts. Look for it at these events, on promotional materials, and on the city website in these instances.  

The city will use “Live Life Connected” in its promotional materials, and social media users are encouraged to use #LiveLifeConnected regarding the city.

The logomark consolidates other promotional imagery previously used by the city, and complements the official City of Fairfax seal, adopted in 1973.

City seal with border smallThe seal will continue to be used on legal and official documents and communications from the city government, the Mayor and City Council, city boards and commissions, and city staff. 

The police department and fire department will continue to use their shields. Municipal vehicles will display the city seal or appropriate shield.

The logomark, seals, and shields are city property, and may not be used without permission. Information: 703-385-7850.


What do we mean by living life connected in the City of Fairfax?

In Fairfax, living connected is a way of life.

Connect with family and friends in the small-town atmosphere, with restaurants, shops, and other gathering places that are right around the corner, all around the city.

Connect with history at Historic Blenheim and the Fairfax Museum and Visitor Center, our award-winning historic sites, and the Virginia Room in the City of Fairfax Regional Library. 

Connect with nature at dozens of parks, miles of walking trails and bike trails, and a plethora of playgrounds. 

Connect with the arts through renown festivals and events. Visual arts, dance, books, music, and more: there’s always something to see, hear, and enjoy in the city. 

Connect to education, with our top-ranked school system, and with our neighbors George Mason University and Northern Virginia Community College. 

Connect to the region using city streets, interconnected trails, and easily accessible regional highways, by CUE Bus, personal transport, or enjoy a relaxing walk.

Connect to your community by serving on a city board or commission, or volunteer with a local organization to make Fairfax an even better place.

Connect to local businesses at local shops all around town.

Live Life Connected in the City of Fairfax.  #LiveLifeConnected


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